LEGAL
Cookie Policy
Last Updated: 1 May 2025 | Effective: 1 May 2025
1. About This Policy
This Cookie Policy explains what cookies are, which types we use on the Pendulo website (pendulo.club), why we use them, and how you can control or remove them. It should be read alongside our Privacy Policy, which covers the broader handling of your personal data.
We operate in Thailand and respect the principles of Thailand's Personal Data Protection Act B.E. 2562 (PDPA) as well as internationally recognised good practice around cookie consent.
2. What Cookies Are
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow a website to remember certain information across pages or visits — such as your preferences or whether you have seen a particular notice.
Similar technologies, including pixel tags, local storage entries, and session storage, work in comparable ways and are covered by this policy.
3. Who Sets Cookies on This Site
Cookies on this site may be set by:
- Pendulo (first-party cookies) — placed directly by our website for essential functions and preference storage.
- Third-party services — placed by tools we use for analytics and advertising measurement, such as Google Analytics and Google Ads, Meta Pixel, or Microsoft Advertising (Bing Ads). These providers operate under their own privacy policies.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are required for the website to function. Without them, features such as navigation, form submission routing, and security measures cannot operate. They do not require your consent.
| Name / Key | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Pendulo (localStorage) | Stores your cookie consent preference so the banner does not reappear on subsequent visits. | Persistent (browser storage) |
| Session cookies | Pendulo | Maintain basic site session state during a visit. | Session (deleted on browser close) |
4.2 Analytics Cookies
These cookies help us understand how visitors use the website — for example, which pages are visited most, how long sessions last, and how visitors arrive at the site. The data is aggregated and does not identify individuals. We use this information to improve the site over time.
| Name / Key | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users using a randomly generated identifier. | 2 years |
| _ga_* | Google Analytics (GA4) | Stores and counts page views for a specific property. | 2 years |
| _gid | Google Analytics | Distinguishes users for a shorter rolling window. | 24 hours |
4.3 Marketing & Measurement Cookies
These cookies are used to measure the effectiveness of advertising and to record when a conversion event (such as a form submission) occurs. They may be placed by advertising platforms we use to understand how visitors interact with our ads before reaching the site.
| Name / Key | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook Pixel) | Identifies browsers for conversion tracking and measurement across Meta platforms. | 90 days |
| _fbc | Meta | Stores click identifier from Meta ad links for attribution purposes. | 90 days |
| _uetsid | Microsoft Advertising | Session-based identifier used by Bing Ads for conversion tracking. | Session / 1 day |
| _uetvid | Microsoft Advertising | Persistent identifier for cross-visit attribution via Bing Ads. | 16 days |
| IDE | Google (DoubleClick) | Used by Google to measure ad effectiveness and conversion events. | Up to 13 months |
4.4 Preference Cookies
These cookies remember choices you make on the site — such as language or display settings — so they persist between visits. Currently we use a minimal set of preference storage via the browser's localStorage API.
5. Manage Your Cookie Preferences
You may update your preferences at any time using the panel below. Strictly necessary cookies cannot be disabled as they are required for the site to function. Other categories can be turned off; changes take effect immediately and are stored locally in your browser.
6. How to Control Cookies via Your Browser
In addition to using the panel above, most browsers allow you to refuse or delete cookies through their settings. Below are links to guidance for common browsers:
Please note that disabling certain cookies may affect the functionality of this website and other websites you visit.
7. Third-Party Privacy Policies
Cookies set by third-party providers are governed by those providers' own privacy and cookie policies. We recommend reviewing them if you have questions about how your data is handled by those services:
8. Do Not Track
Some browsers include a "Do Not Track" (DNT) signal. Our site does not currently respond differently to DNT signals, as there is no agreed industry standard for how sites should interpret them. You may use the consent panel in Section 5 above to manage your preferences directly.
9. Changes to This Policy
We may update this Cookie Policy from time to time as the cookies we use change or as regulations evolve. The "Last Updated" date at the top of this page will reflect any revision. We recommend checking this page periodically if you would like to stay informed.
10. Contact
If you have any questions about how we use cookies or about this policy, please get in touch:
- Email: [email protected]
- Address: 176 Phra Sumen Road, Phra Nakhon, Bangkok 10200, Thailand
- Phone: +66 2 629 5318